D2C Brands
The Venture Growth Ecosystem
Run meta ads from our account & collect revenue, and pass it to them after deducting ad cost – this way, it boosts top the line of Webfosys, at the same time, helps brands scale without investing money in ad cost – think of it like Ship Rocket model – but rather than just aggregator, we’re agency aggregator (charges apply as per ROAS (return on ad spend) based slabs, meaning you only pay from profits)
Setup/optimise their Amazon Flipkart Meesho Snapdeal Zepto Swiggy listings & generate extra revenues with minimal investments (again revenue share, no upfront cost)
If they don’t have enough stock, we will bill them and give credit until CGTMSE funding happens, and then charge commission + buyback if they want to introduce fresh line of products
Once their numbers are built, we present them for equity funding and also do equity funding in them, if they meet our selection criteria
We charge consulting fee for weekly founder calls + strategy – it’ll only be deducted from revenues we generate for them (which is again kept as escrow like RBF (revenue based finance) companies do – collect our fee first from collections, but only through revenues generated by Webfosys)
Once CGTMSE funding happens, we help them scale further through strategic collabs + introducing cross-selling from our other investee company products (only similar affinity products, of course)
Handle their PR & social media + hire micro influencers to build their brand + celeb collab again on rev share basis (cricketers, Bollywood actors)
Push them for pre series/series A funding if brand grows, otherwise just keep monetising them monthly in a “win-win” model – if fundraise doesn’t happen, we also present them with a buyout/merger opportunity or continue to operate on debt-funding model and increase CGTMSE OD/CC limits every 6-12 months