D2C Brands
The Venture Growth Ecosystem
We run Meta ads from our accounts, generate revenue, and share it with partner brands after deducting ad costs—enabling them to scale without upfront spend while boosting Webfosys’ top line.
Similar to the Shiprocket model, we operate as an agency aggregator with performance-linked ROAS slabs—meaning you only pay from the revenue generated.
Set up and optimize their Amazon, Flipkart, Meesho, Snapdeal, Zepto, and Swiggy listings to generate additional revenue with minimal investment (revenue share model, no upfront cost).
If inventory is limited, we provide billing support and extend credit until CGTMSE funding is secured. We then charge a commission, with a buyback option available if you plan to introduce new product lines.
Once their metrics are established, we present them for equity funding and may also invest in them if they meet our selection criteria.
We charge a consulting fee for weekly founder calls and strategy, deducted only from the revenue we generate. Structured like an escrow-based RBF model, our fees are recovered first strictly from Webfosys-driven revenue.
Post CGTMSE funding, we accelerate growth through strategic collaborations and cross-selling of complementary products across our investee network.
We manage their PR and social media, engage micro-influencers, and facilitate celebrity collaborations on a revenue-share basis.
If the brand scales, we support Pre-Series A/Series A fundraising. If not, we continue monthly monetization in a win-win structure, with options for strategic buyout or merger. We also support debt-led growth by progressively enhancing CGTMSE-backed OD/CC limits every 6–12 months.